Your research, market data and emerging signals in one governed place, answering real marketing and innovation decisions with every recommendation sourced.
Your research and your market data answer first, together.
One client-specific environment, governed by your own definitions.
“Do we have evidence this campaign moved brand perception?”
Output: a sourced insight synthesis, answered in minutes and stored for next time.
“Why is this audience trading up, and what do our last three studies actually say?”
Output: a sourced synthesis that reads research and market data together, every line traceable to its page.
“Turn this territory into something we can brief.”
Output: brand, innovation or campaign briefs and concept routes.
“What should we launch next in this category?”
Output: product concepts, ranges and claims, ranked and ready for stage-gate.
Consumer Insights becomes the first point of contact for every marketing decision.
With alphabrand: answered in minutes from both libraries, sources attached, and there the next time it comes up.
With alphabrand: a sourced answer before the meeting, with the evidence one click away.
The things a strategic call depends on: data generalists cannot read, your own business definitions, and evidence you can trace back to the page it came from. A boutique team of marketers, working closely with yours.
point toolsgeneric llmsSyndicated, panel and sales-out data generalists cannot read, plus every page and chart of your studies.
Analyst-approved rules for categories, price bands, markets and fiscal calendars, maintained with your team.
Client-specific evaluations rerun after every change, and an honest “not in your library” when the evidence isn’t there.
Approval workflows and a full audit trail: nothing ships without your team’s sign-off.
customer storyA live pilot turned fragmented market, consumer and brand knowledge into a complete innovation pipeline, then tested the output with real consumers.
to decision-ready outputs, produced in half a day instead of weeks.
research documents analysed, now a reusable library.
against brand DNA and category fit.
synthesized from 100 research studies.
concepts ranked among the strongest in consumer testing.
Written by the team, from live client work: what changes in a Consumer Insights function when the evidence is one question away.
Alphabrand will be at VivaTech with Microsoft from 17th to 19th of June.
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Marketing is getting dramatically faster at producing insight, scenarios, recommendations, plans and content. That does not necessarily mean organisations are getting faster at…
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Pierre Berard — local · ex-CMO · worked in wines & spirits
Read more →In a 45-minute session we take one real question from your team, map the evidence it needs, and agree what a successful pilot would demonstrate.